Q/A with Utsav Patel

Co-Founder, Supergrow

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What is Supergrow?

Supergrow is a personal branding tool for Linkedin that helps users grow their brand organically by using AI-driven content creation, scheduling, and engagement tools.

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What problem are you solving?

We solve the problem of inconsistent and inefficient LinkedIn presence. Most people know LinkedIn is powerful for building an audience and attracting opportunities. But they struggle with three things:

> Coming up with content ideas
> Writing consistently
> Engaging with others in a meaningful way

Supergrow helps with all three. It gives you inspiration from top-performing posts, lets you save ideas, write content faster, and engage with your network—all without switching tools or using risky automation. We make it easier to show up on LinkedIn, consistently and authentically.

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Who's your target audience?

Our target audience is professionals who want to grow their personal brand on LinkedIn but don’t have the time, systems, or clarity to do it consistently.

Our ideal customer is someone who already knows the value of LinkedIn. Maybe they’ve posted a few times, seen some traction, but struggled to stay consistent or engage effectively. Think solo founders, indie hackers, consultants, agency owners, or even ghostwriters managing LinkedIn content for others.

They don’t want a complicated tool. They want something that helps them stay inspired, create content quickly, engage easily, and track what’s working — all in one place.

That’s who we built Supergrow for.

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How many customers does Supergrow have?

Supergrow has 693 monthly paying customers as of writing this, plus an additional 500+ LTD customers.

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How much money do you make?

We're currently at $18k MRR and made over ~$100k over the last year.

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How did you find your first customers?

We found our first customer by building in public. Deven (my co-founder) and I started sharing our journey on LinkedIn when we had nothing but a Notion doc. We talked about why we were building Supergrow, the problems we were seeing, and what we were experimenting with. That transparency helped us attract early supporters who genuinely connected with the problem.

Here are three things that worked:

1. Posting consistently on LinkedIn – We didn’t wait for a perfect product. We shared raw updates, small wins, lessons from failed experiments, and product sketches. That helped us build early trust.

2. Having real conversations – Instead of pitching, we reached out to people posting actively on LinkedIn and asked how they manage content. These honest conversations gave us insights and often led to them trying our product.

3. Shipping a simple version quickly – We launched fast with a very basic version. It wasn’t fancy, but it solved a real pain point. Our first customer paid us $15, and even though it was a small amount, it gave us huge confidence that we were on the right path.

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How are you growing right now?

Right now, we’re growing through organic and community-driven channels. We’ve kept things lean, but focused on what moves the needle.

Here are our top 3 growth channels:

1. Influencer marketing – We collaborate with creators who have built trust with their audience. Instead of doing one-off shoutouts, we let them actually use Supergrow and share how it fits into their workflow. That authenticity has worked really well for us.

2. Word of Mouth & Affiliate marketing – A big chunk of our users come through referrals. Many of them genuinely love the product and recommend it to friends or clients. Our affiliate program helps turn that into a structured growth loop.

3. LinkedIn content – Both Deven and I share our journey regularly on LinkedIn — product updates, behind-the-scenes stories, wins, and even failures. This helps us stay top-of-mind and attract people who resonate with the problem we’re solving.

We’re not trying to do everything. Just doubling down on what’s working and staying close to our users.

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Links + Socials

Want to learn more about Supergrow? Check out their website here or follow Utsav on 𝕏.com here.

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Revenue Source:

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