Tella

Tella is the modern screen recording platform that aims to be the polished alternative to Loom for marketing, sales, and customer success video content, founded in 2022 by Marcus Andrews + Andrew Forsythe in San Francisco. Where Loom optimises for fast async video sharing inside teams ('here's a quick walkthrough'), Tella optimises for polished customer-facing video content — the kind that lives on landing pages, in sales decks, and as part of public-facing product launches. The product feels less like 'video meeting recording' and more like 'YouTube-quality video without YouTube production complexity'. What makes Tella different is the editor + branding focus. Loom's editor is intentionally simple — trim, cut, done. Tella's editor is closer to a video producer's tool: layouts (PIP, side-by-side, full screen, fullscreen webcam), background scenes, branded intros/outros, smooth zoom-in transitions to mouse positions, automatic ducking when you're speaking, polished cut transitions. The output looks dramatically more professional than Loom for the same source material. For founders shipping customer-facing video (product demos, sales prospecting, course content), this matters. The core feature set: • **Multi-source recording** — screen + webcam + audio captured simultaneously with adjustable layouts • **Browser + desktop apps** — record from Chrome extension or native Mac/Windows app for higher quality • **Layouts** — pre-built layouts (picture-in-picture, side-by-side, full screen with webcam, fullscreen webcam only) — switch during recording • **Background scenes** — replace background with branded scenes, blur, or virtual scenes • **Automatic zoom** — zoom into mouse position automatically during clicks for emphasis • **Audio ducking** — background music auto-lowers when speaking • **Trim + cut editor** — remove silences and umms, cut sections, splice multiple takes • **Branded intros/outros** — pre-built animated intros and outros with your branding • **AI features** — auto-remove silences, auto-summarise video, AI thumbnail generation • **Sharing + hosting** — host on Tella with custom domain, embed in websites, public sharing • **Analytics** — viewer engagement per section, drop-off points, view counts • **Direct upload** — publish to YouTube, LinkedIn, X, Loom For founders + marketers the use cases: • **Customer-facing product demos** — landing page hero videos, product launches, feature explainers • **Sales prospecting videos** — polished personalised video outreach (cleaner than Loom for cold outbound) • **Course / educational content** — async lessons with polished production value • **Customer testimonial recordings** — record + edit + brand customer interviews • **YouTube content for SMB / indie founders** — without learning Premiere • **Onboarding videos** — branded customer onboarding sequences with polished production • **Conference talk recordings** — polish raw recordings for sharing • **Internal training (with polish)** — when async training video needs to look professional The pricing is a step up from Loom. Free tier covers 25 videos per month + basic editing + standard Tella branding. Pro at $19/month gets you unlimited videos + custom branding + advanced editor features + AI. Business at $39/month adds team collaboration + admin + advanced analytics. There's no truly free unlimited tier — Tella's positioning is 'pay for the polish'. Where Tella wins clearly: the polish is genuinely better than Loom for customer-facing video; the editor's layouts + zooms + background features actively improve video quality vs raw recording; the production output looks like it came from a video team, not an async colleague; for marketing + sales video content, this professional appearance matters. Where it loses: pricing is higher than Loom for similar core functionality ($19/month vs Loom's $15); the polish-focus adds workflow steps that Loom skips (Loom is faster for 'quick async video'); not the right tool for internal Slack-channel async video where Loom's simplicity wins; smaller ecosystem + integrations than Loom. My take: for founders shipping customer-facing video content (landing page demos, sales prospecting, course content, polished marketing), Tella is the right call and the production quality difference vs Loom is genuinely visible. For internal async team videos (engineering walkthroughs, status updates, quick explainers), Loom is faster and simpler. The pattern most marketing-led startups end up with: Loom for internal async, Tella for customer-facing. At $19/month, Tella isn't cheap but the brand polish gain often justifies it for public-facing content. Trial it for 2-3 customer-facing videos before committing.