Rebrand Gallery
Curated collection of brand refresh and rebrand case studies.
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Rebrand Gallery is a curated collection of brand identity rebrands + brand evolution — see before/after of companies that updated their brand identity with case studies + design analysis of brand strategy decisions. Distinguished from Brand New / Under Consideration (established brand identity criticism blog with in-depth coverage + analysis) by gallery format + visual comparison focus vs commentary-heavy criticism, distinguished from individual rebrand case studies published by companies themselves by curated aggregation + cross-company comparison, distinguished from broader design galleries by rebrand specialization. For brand designers + creative directors + design students + agencies + educators studying rebrand work + handling brand identity projects, Rebrand Gallery is competitive niche curated free resource 2026 in brand identity reference category. Core features: rebrand case studies organized by company + industry + style + scope, before/after visual comparisons showing old vs new brand identity, design rationale + brand strategy commentary when available, gallery format with featured rebrands + recent additions + regular updates, attribution to source companies + designers + studios when identifiable, browseable + searchable by company + industry + rebrand year + style, reference for brand designers studying how leading companies evolve identity, mobile-friendly browsing, free for personal + research use. Best for brand designers + creative directors studying rebrand work + handling brand identity projects needing extensive case study reference vs single-example research, design students learning brand identity evolution + strategic design decisions through curated real-world examples + before/after comparisons, agencies pitching rebrand work to clients with reference cases + comparable examples to discuss approach + scope, design educators teaching brand identity methodology + brand strategy + how brands evolve over time, brand designers studying common rebrand patterns + when companies typically rebrand + what changes vs what stays consistent across rebrands. Skip for in-depth brand criticism + commentary where Brand New / Under Consideration provides detailed analytical writing + designer interviews + criticism vs gallery format, individual rebrand case studies where companies often publish their own detailed rebrand stories with full context + behind-the-scenes work that gallery may not capture, design strategy resources where brand strategy books + frameworks + business strategy resources provide methodology vs visual reference, brand identity creation tools where tools matter more than reference (Adobe Illustrator + Figma + brand identity design tools for actual creation work). Pricing: completely free typically for browsing rebrand gallery + before/after comparisons + free design resource + no signup typically; verify current monetization on rebrand-gallery.com. Direct competitors: Brand New / Under Consideration (established brand identity criticism blog), Dribbble + Behance brand identity work (creative individual portfolios), LogoLounge (broader logo gallery), various design publications covering rebrands (Fast Company + Communication Arts + various design news), individual rebrand case studies on Medium + design publications + company blogs, brand identity design newsletters. Rebrand Gallery wins on rebrand specialization + visual before/after focus + free; Brand New wins on criticism depth + commentary + established history; broader publications win on scope + audience. For rebrand-specific reference in 2026, Rebrand Gallery is competitive niche curated free resource.
⏱ 30-second verdict
About
Rebrand Gallery showcases before-and-after examples of company rebrands, featuring logo redesigns, visual identity changes, and brand evolution stories. The curated collection spans startups to established brands, letting you explore how companies approach their visual transformations.
🎯 Why it's useful
When planning a rebrand for your startup, browse real examples to understand what works, spot trends, and gather inspiration for your own visual identity refresh.
💜 Our take
It's like a museum for brand nerds—seeing the before and after side-by-side really helps you understand what makes a rebrand successful versus forgettable.
How indie founders use Rebrand Gallery
Brand identity rebrand reference
Brand designers studying rebrand work. Before/after visual reference + design strategy commentary.
Agency rebrand pitching
Agencies pitching rebrand work to clients. Reference cases + comparable examples for discussion.
Rebrand Gallery is a curated collection of brand identity rebrands + brand evolution — see before/after of companies that updated their brand identity, with case studies + design analysis of brand strategy decisions. Niche resource for brand designers + design strategists studying rebrand work. What you get: rebrand case studies organized by company + industry + style, before/after visual comparisons + design rationale + brand strategy commentary, gallery format with featured rebrands + recent additions, and reference for brand designers studying how leading companies evolve identity. The practical value: brand designers + creative directors handling rebrand projects benefit from extensive case study reference. Famous rebrands (Airbnb's Bélo + Slack's redesign + Mailchimp's Cavendish + many more) are well-documented + studied. Rebrand Gallery catalogues these alongside lesser-known rebrand work. Honest landscape: rebrand coverage exists across design publications (Brand New / Under Consideration is the established blog for brand identity criticism + coverage). Rebrand Gallery + similar focused resources curate visual comparisons + case studies for ongoing reference. Who should use it: brand designers + creative directors studying rebrand work + handling brand identity projects, design students learning brand identity evolution + strategic design decisions, agencies pitching rebrand work to clients with reference cases, and design educators teaching brand identity methodology. Where to look elsewhere: brand identity criticism (Brand New / Under Consideration for in-depth criticism + commentary), individual rebrand case studies (companies often publish their own rebrand stories), and design strategy resources (brand strategy books + frameworks). Free to browse typically. Niche curated resource for brand designers.
Pricing
Free
- ✓Browse rebrand gallery
- ✓Before/after comparisons
- ✓Free design resource
- ✓No signup typically
Free
Frequently asked questions
Is Rebrand Gallery free?
Yes typically — free to browse rebrand gallery + before/after comparisons + free design resource + no signup typically. Verify monetization on site.
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