mymind

mymind is the private AI-powered 'second brain' app for saving and organising content, founded in 2020 by Tobias van Schneider (former Spotify designer + DesignBetter co-founder) and team. The pitch is direct: most note-taking + bookmarking apps require categorisation, tagging, organising — the friction of maintenance becomes worse than the original problem. mymind takes the opposite approach: save anything (articles, tweets, images, quotes, notes, links), AI organises it automatically, and you find things via natural search rather than manual filing. For people who've tried + abandoned Notion/Evernote/Bear because the maintenance overhead crushed them, mymind's 'don't organise, just save' philosophy is genuinely transformative. What makes mymind distinctive is the philosophy + design + privacy. Most personal knowledge management (PKM) tools assume you'll spend time organising — folders, tags, links between notes, system maintenance. mymind explicitly rejects this: save things impulsively, AI handles organization, retrieval via search + AI questions. The design is intentionally beautiful — every saved item gets formatted attractively, the interface is genuinely calming rather than overwhelming. And the privacy focus (mymind is end-to-end encrypted, no ads, no tracking) attracts users tired of attention-economy products mining their data. The core feature set: • **Save anything** — articles, tweets, images, quotes, voice notes, screenshots, files, websites • **AI auto-tagging** — items get automatically tagged + categorised • **Visual feed** — beautifully formatted card-based feed of everything you've saved • **AI search** — natural language search + AI questions about your saved content • **Spaces** — optional folders for grouping (used sparingly, encouraged minimal use) • **Quick capture** — browser extension + iOS share sheet + Android intent + email-to-save • **Highlights** — save specific quotes from articles with context • **Daily inspiration** — surfaces old saves to remind you • **Voice notes** — record voice + auto-transcribe • **OCR for images** — text in images searchable + AI-readable • **Web clipper** — browser extension saves articles with formatting preserved • **End-to-end encryption** — your content encrypted client-side, not visible to mymind • **No ads, no tracking** — privacy-first business model • **iOS + macOS + web** — multi-platform with elegant native apps • **AI-powered insights** — surfaces patterns + connections across your saves • **Offline access** — saved content available without internet • **Export anytime** — your data is yours, export to common formats • **No social features** — intentionally private, no sharing/following/likes For knowledge workers + designers + writers + creators the use cases: • **Personal knowledge management** — save things you want to remember without organising • **Research workflow** — collect articles + quotes + images for ongoing projects • **Design inspiration** — visual library of inspiration without Pinterest's social pressure • **Reading list** — save articles for later, retrieve via search when relevant • **Writing reference** — quotes + facts + ideas for writing projects • **Mood boards** — visual collections without committing to project structure • **Founder reference library** — competitive intelligence + market research + inspiration • **Designer's visual vocabulary** — building visual references over years • **Replacing Pocket + Notion + Evernote** — when those tools became maintenance burdens The pricing is annual subscription model. Annual at $59/year ($5/month equivalent) is the standard tier — single payment, all features unlocked, used forever as long as subscribed. There's no free tier (intentional — mymind's philosophy is no advertising or attention extraction, so users pay directly). 14-day free trial available. Compared to Notion (free + paid), Bear ($30/year subscription), Evernote ($55-$130/year), mymind is competitively priced for what it offers — though the lack of free tier is friction for evaluation. Where mymind wins clearly: the no-organisation philosophy genuinely works for people overwhelmed by Notion/Evernote maintenance; the AI categorisation eliminates filing decisions; design quality is exceptional — items look beautiful in mymind regardless of source format; privacy posture is exemplary (end-to-end encrypted, no ads/tracking, business model is direct payment); cross-platform polish is excellent (web/iOS/macOS all feel premium); the lack of social features is a feature for users tired of attention extraction. Where it loses: $59/year is meaningful for casual users (no free tier limits evaluation); the no-organisation approach doesn't fit all workflows (some people genuinely benefit from structured folders); less powerful than Notion for active project work + structured knowledge bases; smaller ecosystem than Evernote/Notion (fewer integrations, plugins); for team collaboration use cases, mymind is intentionally personal-only (no team features); some users find AI categorisation imperfect (occasional mistags). My take: for individuals tired of personal knowledge management tools becoming maintenance burdens — mymind is genuinely the right call and the $59/year is reasonable for what's essentially 'save things and find them later without thinking about organisation'. The privacy + design + philosophy alignment is rare among modern apps. For designers + writers + readers + curious people who save lots of things but don't want filing systems, mymind is one of the best paid apps released in the past 5 years. For active project work + structured knowledge bases + team collaboration, Notion remains right tool. For specific use cases (long-form writing, second brain methodology, Building a Second Brain practitioners), Obsidian or Roam may fit better. But for the specific 'I want to save things impulsively and find them later without maintenance' use case, mymind is uniquely well-positioned.