Loom

Loom is the screen-recording tool you've definitely watched videos from. Async video instead of meetings. Click record, capture your screen plus webcam, share a link. The recipient watches at their own pace and replies in writing. For remote teams it's a genuine alternative to 'let's hop on a quick call' that nobody actually wants to hop on. The magic is in the friction. Loom is built so recording is as easy as opening a tab. The Chrome extension, desktop app, and mobile app all start a recording in two clicks. AI features added recently auto-generate titles, summaries, and even remove filler words ('um', 'uh') from your recording. The result feels less amateur than your average screen recording. For founders the use cases are obvious. Product walkthroughs for investors. Bug reproductions for engineers. Customer onboarding videos. Async standups (record once, team watches at their own pace). Loom replaces meetings that should never have been meetings, which is most of them. The pricing got messy after Atlassian acquired them in 2023. The free tier dropped from 25 videos to 25 videos with a 5-minute limit. Business at $12.50/user/month removes the limit and adds AI features. Most teams will need Business. There are now also concerns about the long-term direction of Loom under Atlassian, who tend to enterprise-ify everything they touch (RIP Trello as a delightful free tool). Where Loom is still genuinely the best: the embedded video player, the watch analytics (you can see who actually watched and how far they got), the Slack and Notion integrations. Competitors like Scribe, Tella, and Berrycast are good but Loom's ecosystem is still ahead. My recommendation: use Loom. Pay for Business if you record more than once a week. Don't fight the default. If Atlassian breaks it (they might), the export-to-MP4 path exists and you can switch. For now, it's the right answer.