Klap

Klap is the AI video repurposing tool that automatically turns long-form videos into viral short-form clips for TikTok, Instagram Reels, and YouTube Shorts, founded in 2023 by Théo Mariotte and team. The pitch is direct: every podcast + YouTube video + webinar contains 5-20 viral-quality short clips, but extracting them manually takes hours per video. Klap's AI watches your long-form content, identifies the most engaging moments, generates vertical 9:16 clips with auto-captions + AI reframing, and delivers ready-to-publish shorts in minutes. For content creators + agencies + brands doing both long-form and short-form content, Klap is one of the highest-leverage AI tools released in 2023-2024. What makes Klap effective is the AI moment detection + auto-captions + face tracking + speed. The AI is genuinely good at identifying hook moments — opening statements that grab attention, surprising claims, emotional peaks, useful takeaways. The auto-captions are stylised + accurate (essential for short-form where 85% of users watch with sound off). The face tracking + auto-reframe converts 16:9 talking-head video to 9:16 vertical with the speaker always centred. The result: 5-10 publish-ready short clips from a 60-minute podcast, delivered in 5-10 minutes vs hours of manual editing. The core feature set: • **AI moment detection** — automatically identifies most engaging clips from long-form content • **Auto-reframe to 9:16** — face tracking + auto-cropping for vertical format • **Stylised auto-captions** — beautiful animated captions with multiple style options • **Multi-language support** — works in 40+ languages including auto-translation • **Custom branding** — add your logo, font, colors to all clips • **Multi-format export** — 9:16 (TikTok/Reels/Shorts), 1:1 (Instagram feed), 16:9 (YouTube) • **Editing controls** — adjust clip boundaries, captions, B-roll, emoji overlays • **Background music** — optional music library for clips that need audio • **AI title generation** — generate viral titles + hooks for each clip • **AI hashtag suggestions** — relevant hashtags per platform • **Direct upload** — publish to TikTok, Instagram, YouTube directly from Klap • **Scheduling** — schedule clips for optimal posting times • **Analytics** — track which clips perform best • **Team workspace** — multi-user collaboration for agencies + brands • **API access** — programmatic clip generation for high-volume operations • **Mobile + web** — work from anywhere For creators + podcasters + YouTubers + agencies the use cases: • **Podcast clip generation** — turn 60-minute episodes into 10 viral shorts in minutes • **YouTube long-form → Shorts** — repurpose 20-min YouTube videos into 5-10 Shorts • **Webinar → social clips** — turn marketing webinars into social media content • **Conference talk repurposing** — distribute 30-60 min talks as bite-sized clips • **Founder thought leadership** — repurpose long-form interviews into social content • **Course content marketing** — generate marketing clips from course modules • **Sales content amplification** — repurpose sales demo videos for social • **Internal content → external** — turn town halls + internal talks into recruiting + brand content • **Agency client services** — generate social clips at scale for clients The pricing is tiered by minutes of video processed + features. Free tier covers 10 minutes/month of video processing (useful for evaluation). Starter at $29/month covers 90 minutes (about 6 podcasts/month at 15-min average). Pro at $79/month covers 300 minutes (active creator tier). Business at $279/month for high-volume agency use. Compared to manual editing (5+ hours per podcast for clipping work), Klap pays for itself instantly. Compared to Opus Clip (similar competitor), Klap is competitively priced with similar feature breadth. Where Klap wins clearly: the AI moment detection genuinely works — produces clips that perform well on TikTok/Reels/Shorts (not just random cuts); the auto-captions + face tracking + branding combination eliminates 90% of manual editing work; multi-language support + auto-translation enables international content strategy; the workflow (upload long-form → AI generates clips → minor edits → publish) is genuinely faster than alternatives; the agency tier makes it viable for serving multiple clients at scale. Where it loses: AI moment detection isn't perfect — usually need to manually review + tweak 2-3 of the 10 generated clips; for content not focused on talking-heads (gameplay, screen recordings, B-roll-heavy edits), AI doesn't perform as well; advanced editing requires exporting + finishing in Premiere/CapCut; pricing scales meaningfully past 300 minutes/month; some platforms (TikTok especially) increasingly flag AI-clipped content for reduced reach if formats are too templated. My take: for podcasters + YouTubers + creators doing both long-form and short-form content — Klap is the right call and the time savings are dramatic (hours per video saved). The Pro tier ($79/month) is reasonable for active creators producing weekly long-form content. The AI quality has improved substantially over 2023-2025 and continues evolving; expect 2-3 clips per long-form to be 'wow that's better than I'd have manually picked.' For pure short-form creators not producing long-form content, Klap isn't needed. For premium polished video production with custom edits per clip, traditional video editors are still better. But for the specific 'turn my long-form content into short-form clips' use case, Klap is the category-leading tool.