Framer
Design and ship marketing sites without code.
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Book free discovery call →Quick summary of Framer
Framer is a no-code website builder founded in 2014 by Koen Bok, Sander Dieleman, and Jorn van Dijk in Amsterdam. Originally a code-based prototyping tool, it pivoted to a no-code site builder in 2022 and now competes directly with Webflow. Core features: visual designer mirroring Figma primitives (drag, snap, components, variants), AI Workshop for generating pages from prompts, built-in CMS with collections and references, animations and scroll effects, custom domains, forms with file uploads, localisation, and analytics. Best for indie founders, designers, and design-led teams building marketing sites, landing pages, portfolios, and brand sites. Pricing is per-site: Free (framer.website subdomain), Mini $5/month (custom domain), Basic $15/month (CMS), Pro $30/month (advanced). Direct competitors: Webflow (deeper CMS, larger ecosystem), Wix Studio (broader template library), Squarespace (simpler), WordPress (legacy default), Carrd (single-page tool, cheaper), Astro / Next.js (code-first alternatives). Framer wins on speed of iteration, AI features, and modern output; Webflow wins on CMS depth and design system maturity.
⏱ 30-second verdict
- Faster to iterate than Webflow, especially for design-led founders
- AI Workshop generates entire landing pages from prompts
- CMS less mature than Webflow's for content-heavy sites
About
A design tool that publishes to a real CDN. Component-driven, CMS-backed, and animation-friendly without touching code.
🎯 Why it's useful
Best-in-class for marketing sites. Designers can ship a landing page without filing a ticket.
💜 Our take
The animation primitives are head and shoulders above Webflow.
Key Features
Integrations
✓ Best for
Marketing teams and indie founders who need to build and deploy beautiful, animated landing pages and marketing sites quickly without coding. Best for those who want design flexibility with CMS capabilities and don't need a full website builder.
✗ Not ideal for
Teams needing complex backend functionality, ecommerce platforms, or community features. Skip this if you require extensive third-party integrations beyond the standard offerings or need open-source self-hosting.
How indie founders use Framer
Pre-launch landing page
Spin up a coming-soon page with email capture in an afternoon. AI Workshop drafts the first version from a prompt; you tweak the copy and visuals.
Indie SaaS marketing site
Homepage, pricing, blog, about. Faster to ship than Next.js, more polished than Squarespace. Pair with a code-built app for the dashboard.
Blog with CMS
Framer CMS supports collections, references, and dynamic templates. Less powerful than Webflow's but easier to set up for typical 50-page blogs.
Portfolio sites
Designer and freelancer portfolios. Framer's design tooling feels native if you're coming from Figma. Faster than Wix or Squarespace for a polished result.
Framer is the no-code site builder that designers actually want to use. If you're picking between Webflow and Framer for a marketing site in 2026, the answer increasingly leans Framer. It's faster to iterate in, has better AI features, and the output looks more modern out of the box. The core experience is closer to Figma than Webflow. Drag, resize, snap to layouts, copy-paste components. Framer was built by ex-Figma designers and it shows. The learning curve is shorter and the design controls feel more like a design tool than a CMS-with-styling. For founders who've used Figma, building in Framer feels like a natural extension. Where Framer wins: speed of iteration, AI features (Framer can generate entire landing pages from a prompt), modern feel of the output, and integrations with Figma (you can paste designs from Figma and they convert to Framer components). The new AI 'Workshop' feature is a real productivity unlock if you're prototyping fast. Where Webflow still wins: CMS depth. Webflow's CMS is more mature, supports more complex content models, and is better for content-heavy sites with hundreds of pages. Framer's CMS is decent but newer; you'll hit edges if you have lots of relations between collections. Pricing is reasonable. Free tier supports framer.website domains (good for prototypes, not real sites). Mini at $5/month adds a custom domain. Basic at $15/month adds CMS. Pro at $30/month adds more sites and analytics. Per-site pricing rather than per-seat is a meaningful win for solo founders. The one thing to know: Framer is opinionated about being a marketing-site tool. It's not trying to be an app builder. For SaaS app UIs, you're still in code (React, Vue, whatever). Framer is for landing pages, marketing sites, and the public-facing parts of your business. My take: for a new marketing site in 2026, try Framer first. It's faster to build in and the output is more modern. Switch to Webflow only if you need the deeper CMS or if your team is already on Webflow. For pre-launch landing pages and indie marketing sites, Framer is now the best answer.
Pricing
Free
- ✓framer.website subdomain
- ✓1000 visits/month
- ✓Basic CMS
- ✓AI Workshop access
Mini
- ✓Custom domain
- ✓10K visits/month
- ✓Forms (100 submissions)
- ✓Removed Framer branding
Basic
- ✓1000 CMS items
- ✓50K visits/month
- ✓Site search
- ✓Form file uploads
Pro
- ✓10K CMS items
- ✓200K visits/month
- ✓Analytics
- ✓Localisation features
Free · Pro $20/mo · Team $150/mo (up to 3 members) · Enterprise custom pricing
Frequently asked questions
Is Framer free?
Yes. The free tier gives you a framer.website subdomain and 1000 visits per month. Real sites with custom domains start at $5/month (Mini) per site. Pricing is per-site, not per-seat.
Framer vs Webflow, which should I pick?
Framer for faster iteration, better AI features, and modern-feeling output. Webflow for deeper CMS, more design system rigour, and content-heavy sites with hundreds of pages. For most pre-launch landing pages and indie marketing sites in 2026, Framer is the better default.
Can Framer replace Figma?
Not for product design. Framer is a site builder; Figma is a design tool. There's significant overlap (Framer was built by ex-Figma designers and uses similar primitives), but Figma still wins for component design, design systems, and developer handoff.
Does Framer have AI features?
Yes. Framer AI Workshop generates entire landing pages from prompts, complete with sections, copy, and styling. The output is editable like any Framer page. It's one of the best AI-first features in any no-code tool right now.
How does Framer pricing compare to Webflow?
Framer is per-site; Webflow is per-site plus per-workspace. For one or two sites, Framer is cheaper. For an agency or design studio building many client sites, Webflow's workspace model may be more economical. Both run $5-50/month per site at typical usage.
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