Analytics comparison
Two of the best analytics tools, compared side-by-side. Here’s how each one stacks up.
The default web analytics platform.
🎯 Why it’s useful
It's free and ubiquitous. Most growth-stack tools assume you have GA installed.
💜 Why we like it
The Google Ads integration makes attribution honest in a way other tools can't match.
Open-source product analytics + feature flags + session replay.
🎯 Why it’s useful
You're paying for Mixpanel, LaunchDarkly, and Fullstory separately? PostHog is one tool at a quarter the price.
💜 Why we like it
Session Replay + funnels in the same tool means you can watch the literal sessions of users who churned at step 3.
| Google Analytics | PostHog | |
|---|---|---|
| Pricing | Free | Freemium |
| Category | Analytics | Analytics |
| Editor’s Pick | — | ★ Yes |
| Tagline | The default web analytics platform. | Open-source product analytics + feature flags + session replay. |
| Website | analytics.google.com ↗ | posthog.com ↗ |
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